Yellow Page social site syndrome, what brings them down. Jun 27, 2013 10:51:01 GMT -5
Post by X factor on Jun 27, 2013 10:51:01 GMT -5
Big social sites fall, collapse, when all they become to average, organic, non commercial users, is one big gigantic social Yellow Page.
When the average organic user begins to sense that the only entities they're reacting or responding to is adds, bots, robots and business, than the experience is reduced to nothing more than flipping through the yellow book pages at home.
It would be like flipping through the yellow pages at home, and calling different businesses to chat. Most would hang up on you unless you showed interest in their service or product.
And that's what it becomes like on many of these social sites that are over whelmed by adds and apps and businesses...the organic interaction between users begins to dwindle and thus people find other places to hang out for more human interaction.
And like with MySpace, I read an interesting article this morning that says the same thing will occur with FB..
How google will destroy facebook...interesting read
To summarize the article, basically as organic users seek other social sites, fb will be forced to fill space with more adds, bots, spam, businesses, thus creating the interactive yellow book environment that I wrote about above.
And I sense twitter will eventually go that same route, as the average, organic user begins to feel the only interaction taking place is them with a business or bot or app.
It becomes dry after a while, and starts to feel empty...the same way browsing through the Yellow Pages does.
The rise and fall of large social sites can kind be compared to the rise and fall of a star...
Social sites that get to big follow same life cycle of a star.
1. First starts off as dust...the dust equals millions of people needing place to hang out online.
2. Then gravity brings dust together...social site brings all these people together.
3. Mass of star begins to grow as it sucks on more particles...social site grows as more people join...
4. Star burns through useful life, swells into red giant...Social site burns through useful cycle, ppl loose interest, age, mature, move on, to fill void social sites allows more adds, bots, spam which artifiscally keeps site inflated...
5. Star finally collapses under own weight...social site finally implodes as people and other advertisers realize there's no real organic people, consumers to sell product too.
6. Black hole forms, creates super vacuum, another star is born, Social site collapses, leaves vacuum, another social site is born from the ashes...
Once add and spam and bots become more than 30% of the registered users...not sure if destructive trend can be reversed...
And percentage wise, I'm sure there's a % rate or critical mass point where user experience is damaged by to many adds or spam.
But that's for industry experts to figure out who study this stuff...